Outbound marketing is all about reaching out to potential customers directly and getting your brand in front of them. This could mean things like cold calling, sending emails, or running ads that target specific groups of people. The goal is to actively engage with your audience, whether they're already aware of your brand or not, and grab their attention with compelling offers or valuable content.

While it might seem more traditional compared to inbound marketing, outbound marketing can still work wonders when done right. It's about being proactive, reaching out to the right people at the right time, and starting a conversation that could lead to long-term relationships. Think of it as casting a wider net and hoping to catch the interest of your ideal customer.